Targeted Direct Mail Solicitations

Targeted direct mail solicitations offer an innovative way to help educate individuals who have a known legal problem.

The competition for legal services is becoming more intense. Every day your law practice faces increasing competition from a variety of sources.

• New Attorneys - New law school graduates are entering the marketplace each year. These graduating students have been trained with the latest in technology and marketing techniques.
• Do-It-Yourself-Law - Ben Franklin may have said that "He who represents themselves in court has a fool for a client", but that hasn't stopped thousands of web sites from offering legal advise. These web sites advertise anything from DIY divorce kits to advise for pro se criminal representation.
• Large Firm Competition - Large firms are increasingly finding less and less billable hours and are turning to practice area that have traditionally been the domain of the solo and small firm practitioners. With the recent changes in the bankruptcy law expect to see large firms capitalize on efficient internal processes effectively removing the small firm practitioner from the market.
• The firm down the street - If competition from new lawyers, large law firms, and the internet wasn't enough attorneys also need to worry about competition from the law firm next door.

One of the most effective ways to gain new clients is to bring your message of assistance directly to those individuals known to need legal assistance. By targeting these individuals with direct mail solicitations you are educating them about a solution to their problem.

In fact, the feedback we have recieved from attorneys using our program indicates that a large percentage of those individuals responding to a targeted direct mail solicitation do so because they did not know help was available until they received the letter in the mail.

To get started please review our state specific information or contact us to learn more about how CourtClerk.net can take your firm's marketing program to the next level.