Hawaii Direct Mail Marketing Services

We can help build your Hawaii based law practice by creating and executing targeted direct mail marketing campaigns. These campaigns are professional and tailored to your exact requirements. Call us today at 800-709-1994 to learn more about how we can build your Hawaii client base.

Overview

Hawaii attorneys have the right to send targeted direct mail solicitations. HAWAII RULE OF PROFESSIONAL CONDUCT 7.2 (a) states "Subject to the requirements of Rules 7.1 and 7.3, a lawyer may advertise services through public media, such as a telephone directory, legal directory, newspaper or other periodical, outdoor advertising, radio, or television, or through written or recorded communication"

• The Hawaii Rules of Professional Conduct were last updated July 1, 2005.
  
• A complete list of rules is located here.
  
• We currently do not have a link to online Ethic Opinions for Hawaii.

General information regarding the content of a letter

• No false or misleading claims

• No future communication if person requests communications stop
• No coercion, duress or harassment

• May communicate fields of practice
• May not state certification

Specific information regarding the content of a letter

• Any communication made pursuant to this rule shall include the name of at least one lawyer responsible for its content.

• "Advertising Material" must be placed (1) on the outside envelope and at the top of the first page of the contents of the envelope
• A sample copy of any written or recorded communication directed by a lawyer to one or more prospective clients for purposes of seeking or recommending employment shall be simultaneously forwarded by the lawyer to the Office of Disciplinary Counsel.
• No letters sent for personal injury or wrongful death unless the personal injury or wrongful death occurred more than thirty (30) days prior to the sending of the communication
• No letters sent if the lawyer knows or should know that the physical, emotional, or mental state of the person makes it unlikely that the person would exercise reasonable judgment in employing a lawyer.
• Written communications to prospective clients shall be sent only by regular U.S. mail, not by registered mail or other forms of restricted delivery, and not by facsimile or e-mail
• Must disclose how the person's name was acquired
• Written communications shall not resemble legal pleadings or other legal documents
• Written communication shall not reveal the nature of the prospective client's legal problem on the outside of the mailing

Contact Us Today
Contact us today and let us show you how you can start gaining clients with our Hawaii Court List Service.